About us

We take the pain out of payments

We build a bridge between a business and its customers by taking away the burden of waiting for payment.

Our Founders

Nicola Weedall
Co-founder
Hector Macandrew
Co-founder

Nicola leads business operations, product and user experience. Having spent her career in lending and invoice finance, Nicola came up with the idea of building a best-in-class digital proposition, designed to help small businesses grow and thrive on their own terms. Nicola is a proud Mancunian and vocal about getting more women into technology as well as championing fellow entrepreneurs.

Hector leads performance, growth, strategy and brand. As a successful small business founder and manager, Hector has had first-hand experience of the challenges of managing long payment terms and late payments.

Where it all started

Why did we create Hydr?

Powered by passion

It’s simple really: we passionately believe that companies shouldn’t have to wait so long to get paid for their invoices, particularly those small businesses who are vulnerable to dips in cashflow. So, we decided to build a bridge between a business and its customers, removing that burden of waiting for payment.

Making the complex simple

Invoice finance is one of the best ways to inject cash into a company, by taking those issued but as yet unpaid invoices off your balance sheet and into your bank account. However, like many great ideas, over time it has become ever more complicated, hard to understand and opaque.

So, what did we do? At the height of COVID we saw there was a gap in the market to serve the founders and managers of small businesses in a way that could be digital first, straightforward, transparent and, above all fair.

From the ground up

We got our heads together to strip invoice finance back to basics and come up with a proposition we call Selective Debtor Finance: we give you the ability to choose which debtors on your ledger you would like funded and that is all we do, no more, no less. And when we do, we fund 100% of the value of those invoices for fees that are fixed and fairly priced.

Next came the fun part: building the award-winning technology that powers our proposition! Signing up takes around 30 minutes, funding decisions are given in real time and payments are made in as little as 24 hours. Managing your account on our platform is completely digital: we have been told that our integration with our cloud accounting partners is the deepest they have seen so far.

WHAT WE’RE MADE OF

Our values guide our actions, behaviours and decisions


Being ‘good enough’ is simply unacceptable.

  • We champion great businesses
  • We level the playing field
  • We creat more productive relationships
  • A human service

Accepting the status quo is not in our nature.

  • We champion great businesses
  • We level the playing field
  • We creat more productive relationships
  • A human service

We are nothing without the trust of our customer.

  • We champion great businesses
  • We level the playing field
  • We creat more productive relationships
  • A human service

Inclusive and respectful interaction is at the heart of every great business.

  • We champion great businesses
  • We level the playing field
  • We creat more productive relationships
  • A human service
Hydr in action
Check out our video 
showing how to sign up!
Stars
Rated 5 stars by customers
Our award-winning proposition is unique in the market

We take pride in what our customers think

Having selective invoice finance available through a great partner like Hydr allows us work on projects that would previously have been detrimental to cashflow, especially when we’re working on capital intensive projects that often come with long payment terms.

James Morris, MD, Trafalgar Marquees James Morris, MD, Trafalgar Marquees

Our customers have given us great feedback about dealing directly with Hydr.  In fact one is so impressed that we are proactively optimising our working capital that they now consider us to be more robust and resilient as a supplier, and we are winning more work from them!

 

Andrew Rogers, Rogers and Watson Andrew Rogers, Rogers and Watson

If you are looking for a convenient way to improve your cash flow I can’t think of a more convenient service than Hydr. Having tried more traditional invoice factoring, Hydr provides a less onerous alternative with an easy to use interface, simple set up and minimal bureaucracy, all backed up with friendly customer service. Hydr also effectively outsources your debtor collection making it the go to solution for SME finance requirements.

Steve @ OmniCommerce Steve @ OmniCommerce

Having the Hydr team manage this for me has been a game-changer. I can now spend my time on my jobs and growing the business, which is what I have always wanted to do. There’s no going back – Hydr is here to stay.

Ryan Mills, founder RJM Fire Protection Ryan Mills, founder RJM Fire Protection

The fact that Hydr also works with our clients to manage payment has saved us a great deal of time, with no change in our relationship with them. In fact, they really like the Hydr team and some are even paying a little sooner. It’s a fantastic product to use, our team and our customers love working with the guys at Hydr.

Steve Robinson, Chairman, Channel Mum Steve Robinson, Chairman, Channel Mum

I looked for a service like Hydr when I needed cashflow support for those contracts which have longer payment terms. It can be quite intimidating to apply for invoice finance when you haven’t done it before, but now I have done it through Hydr, I’m kicking myself for not doing it 12 months ago! The level of customer service is second to none, the portal is easy to use, it’s a great platform

James Chadwick, CEO, Chadwick International Transport Ltd James Chadwick, CEO, Chadwick International Transport Ltd

I can’t thank Hydr enough – we raise our invoices and within 24 hours we get our payments, which enable us to build our business.  For any company, no matter how big or small, if people are taking longer to pay I would highly recommend Hydr.

Tim Maguire, CEO, FloInsights Tim Maguire, CEO, FloInsights

Hydr is like having a safety net, knowing that you have cash coming in quickly when some invoices can take up to 60 days to clear. Having Hydr in my corner means that I know when I raise the next invoice, I will be paid quickly and will be able to afford the ingredients for the next batch of orders.

Gennese Williams, Founder, Rumedii Gennese Williams, Founder, Rumedii

I can’t thank Hydr enough – we raise our invoices and within 24 hours we get our payments, which enable us to build our business.  For any company, no matter how big or small, if people are taking longer to pay I would highly recommend Hydr.

James Cork, MD, JCs Commercial Sprayers Ltd James Cork, MD, JCs Commercial Sprayers Ltd

What would you do if your payment terms were tomorrow?