We take the pain out of payments
We build a bridge between a business and its customers by taking away the burden of waiting for payment.
Our Founders
Nicola leads business operations, product and user experience. Having spent her career in lending and invoice finance, Nicola came up with the idea of building a best-in-class digital proposition, designed to help small businesses grow and thrive on their own terms. Nicola is a proud Mancunian and vocal about getting more women into technology as well as championing fellow entrepreneurs.
Hector leads performance, growth, strategy and brand. As a successful small business founder and manager, Hector has had first-hand experience of the challenges of managing long payment terms and late payments.
Why did we create Hydr?
Powered by passion
It’s simple really: we passionately believe that companies shouldn’t have to wait so long to get paid for their invoices, particularly those small businesses who are vulnerable to dips in cashflow. So, we decided to build a bridge between a business and its customers, removing that burden of waiting for payment.
Making the complex simple
Invoice finance is one of the best ways to inject cash into a company, by taking those issued but as yet unpaid invoices off your balance sheet and into your bank account. However, like many great ideas, over time it has become ever more complicated, hard to understand and opaque.
So, what did we do? At the height of COVID we saw there was a gap in the market to serve the founders and managers of small businesses in a way that could be digital first, straightforward, transparent and, above all fair.
From the ground up
We got our heads together to strip invoice finance back to basics and come up with a proposition we call Selective Debtor Finance: we give you the ability to choose which debtors on your ledger you would like funded and that is all we do, no more, no less. And when we do, we fund 100% of the value of those invoices for fees that are fixed and fairly priced.
Next came the fun part: building the award-winning technology that powers our proposition! Signing up takes around 30 minutes, funding decisions are given in real time and payments are made in as little as 24 hours. Managing your account on our platform is completely digital: we have been told that our integration with our cloud accounting partners is the deepest they have seen so far.
Our values guide our actions, behaviours and decisions
Being ‘good enough’ is simply unacceptable.
- We champion great businesses
- We level the playing field
- We creat more productive relationships
- A human service
Accepting the status quo is not in our nature.
- We champion great businesses
- We level the playing field
- We creat more productive relationships
- A human service
We are nothing without the trust of our customer.
- We champion great businesses
- We level the playing field
- We creat more productive relationships
- A human service
Inclusive and respectful interaction is at the heart of every great business.
- We champion great businesses
- We level the playing field
- We creat more productive relationships
- A human service
We take pride in what our customers think
Hydr have been instrumental in keeping our cash flow healthy. Their straightforward proposition, easy to use platform, and responsive team are a winning combination!
Hydr’s digital platform is fantastic, the automatic account reconciliation feature saves us hours every month. Their team are great, communications are prompt and helpful, and any issues I’ve had have always been dealt with appropriately with mine and my customers best interests front of mind.
Partnering with Hydr has been game-changing, both in helping us manage our cash flow and in reducing our time spent on chasing payments. The fees are clear, the platform is easy to use, and every member of the team has been a pleasure to work with. We’d highly recommend working with Hydr.
I really couldn’t recommend Hydr enough. Previously I was spending hours every week chasing late payments, but now Hydr takes care of It all so I can focus on growing my business and doing a great job for my customers. I just love the simplicity of the product – 100% of my invoice minus one fixed fee, in my bank in around 24 hours. The platform is also really intuitive and straight forwards.
I started using Hydr because I needed a fast and reliable source of cash flow, and I have not been disappointed. Sign up was a breeze and the platform is incredibly easy to use which saves me and my team valuable time. I have to give it to the team too, they really do a great job at managing credit control and maintaining great customer relations.
As a technology driven business, I love the platform that Hydr has created – it’s intuitive and very user friendly. However, with people at the heart of our proposition, I think the customer service provided by Hydr is outstanding: they always pick up the phone, they are quick to respond to questions. It’s the best of both worlds!
Hydr in one word – brilliant! The service has proved to be a real life saver, helping me to keep my cashflow in a good place even during those busier times like Christmas. The platform is so easy to use and the team can’t ever do enough for you.
Having selective invoice finance available through a great partner like Hydr allows us work on projects that would previously have been detrimental to cashflow, especially when we’re working on capital intensive projects that often come with long payment terms.
Our customers have given us great feedback about dealing directly with Hydr. In fact one is so impressed that we are proactively optimising our working capital that they now consider us to be more robust and resilient as a supplier, and we are winning more work from them!
If you are looking for a convenient way to improve your cash flow I can’t think of a more convenient service than Hydr. Having tried more traditional invoice factoring, Hydr provides a less onerous alternative with an easy to use interface, simple set up and minimal bureaucracy, all backed up with friendly customer service. Hydr also effectively outsources your debtor collection making it the go to solution for SME finance requirements.
Having the Hydr team manage this for me has been a game-changer. I can now spend my time on my jobs and growing the business, which is what I have always wanted to do. There’s no going back – Hydr is here to stay.
The fact that Hydr also works with our clients to manage payment has saved us a great deal of time, with no change in our relationship with them. In fact, they really like the Hydr team and some are even paying a little sooner. It’s a fantastic product to use, our team and our customers love working with the guys at Hydr.
I looked for a service like Hydr when I needed cashflow support for those contracts which have longer payment terms. It can be quite intimidating to apply for invoice finance when you haven’t done it before, but now I have done it through Hydr, I’m kicking myself for not doing it 12 months ago! The level of customer service is second to none, the portal is easy to use, it’s a great platform
I can’t thank Hydr enough – we raise our invoices and within 24 hours we get our payments, which enable us to build our business. For any company, no matter how big or small, if people are taking longer to pay I would highly recommend Hydr.
Hydr is like having a safety net, knowing that you have cash coming in quickly when some invoices can take up to 60 days to clear. Having Hydr in my corner means that I know when I raise the next invoice, I will be paid quickly and will be able to afford the ingredients for the next batch of orders.
I can’t thank Hydr enough – we raise our invoices and within 24 hours we get our payments, which enable us to build our business. For any company, no matter how big or small, if people are taking longer to pay I would highly recommend Hydr.
What would you do if your payment terms were tomorrow?